The most basic, but also the most important elements of online marketing for any e-commerce are:
Optimization of the old website, or place the new optimized pages
Targeted e-mail (e-news, notices of promotions, campaigns, etc..)
Adding the meaningful content
Detailed analysis of the Internet,
Viral marketing, sponsorship, joint ventures, etc..
Every online business must include within it's marketing strategies all the above elements and has to be tailored to the needs and requirements of your business. This is an online marketing guaranteed success!
Access and optimized web solutions = more visitors = more possibilities for the conclusion of the transaction!
The objective of sales and marketing strategies is to prepare the parties to it, to do what you want, ie to make (multiple) buyers of your products or services, and to promote the other.
Every web business should have a comprehensive and coherent online marketing strategy with access and an optimized web solution that will lead to your site more visitors and thus help you to potential customers and more opportunities for the conclusion of the transaction.
A leading online companies reported that about 70% of all users use the Internet for detailed study and review all options before deciding to purchase a particular product and / or services!
Although such offers attract many visitors to the website, but this is not enough! You must also convince them to buy!
Results of research show that only around 10-12% of visitors to the website at the time of the first visit actually decide to purchase your product or service. This means that 88% of them can't decide about your offer. Why? Some of them are coming to your site by coincidence and they simply aren't interested at your products or services, or are looking for something online that your company does not offer.
Small business companies have huge advantage at online marketing over bigger ones because they can change their niche program as often as they fill like. So if some market isn't profitable they simply move on to another.
Another big advantage is also email marketing.
Email marketing is cheaper than most other forms of marketing, it is very suitable for smaller companies that are trying to put side by side with larger, because they have more opportunities to establish closer contact with their customers. Many consumers are permitted, especially smaller businesses to send marketing messages to them, as long as personal data isn't shared with other organizations.
